KARDINAL
Car dealerships · Guide
Dealership salesperson pages: keep the buyer with their rep
A buyer who leaves the lot to "think about it" comes back to the rep whose number they can find. Give every rep a page that makes that easy.
By Harrison Holt · · 2 min read
Most car buyers don't sign on the first visit. They drive off, compare, talk it over at dinner and come back later. The question is who they call when they do.
If the answer is "the dealership's main number," the call goes to whoever picks up. If the answer is "Jake, the guy who did the test drive," your rep keeps the deal he already worked for. The difference is whether Jake's number is in the buyer's phone.
What a salesperson page does
A salesperson page is a small app for one rep, under the dealership's brand. On the buyer's phone it gives them:
- Call in one tap, straight to the rep.
- Text, when the rep's number can take texts.
- Save to Contacts: name, number and email land in the buyer's phone in one tap.
- A request that goes to that rep's email or cell, not a shared lead inbox.
- The rep's photo and name, so the buyer remembers who they talked to.
Hand it over before the handshake
Every rep gets their own QR code. Put it on their business card, the desk tent, the window sticker sleeve or the paperwork folder. The buyer scans it once and the rep's page opens, ready to save. Every rep gets a tap card too: tap it to a buyer's phone and the rep's page opens.
The page also saves to the buyer's home screen like an app, with a square icon. No app store, nothing to download.
Built for turnover
Sales floors change. With Kardinal for teams, the owner or a manager adds, edits and retires reps from one admin on their phone. When a rep leaves, their page comes down from the same admin. Nobody has to call a web developer.
Your main website stays put
Your inventory site, your manufacturer site and your listings don't change. Kardinal for teams runs beside them. Your website can link to the rep pages, so buyers find their rep from either one.
What it costs
Starts at $97 a month for the first person, plus $27 a month per rep, and $17 a month from the 11th person. A 10-person floor is $340 a month. Monthly has a 6-month minimum, then month to month. Founding teams get every pack included during launch, with the price locked for 12 months.
How it gets set up
Send a request with your dealership's name and website. Harrison copies your staff from your site, walks you through it, and you sign and pay when you're ready. No payment to request.
Straight answers
Do the reps need to download anything?
No. Neither do buyers. The page opens in the phone's browser and can be saved to the home screen like an app.
Can managers and finance have pages too?
Yes. Anyone with their own page counts as a person: sales, finance, service advisors, managers.
What happens to a rep's page when they leave?
You retire it from the admin, and their leads stop going to them.